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The retail sector has undergone a colossal evolution in the past decade as new technologies have redefined the way people shop.
Smartphones are now the standard consumer mobile device, and they empower increasingly sophisticated users with product information, price comparisons, social network reviews and more. Vendors have the opportunity to leverage those mobile devices to engage customers throughout the shopping funnel, drive traffic to their stores and create in-store mobile engagement.
In this white paper, we will first briefly consider the growth of online retail and web influenced sales, as well as the vital role technology is now playing in driving sales. We will then focus on the top 10 reasons to choose MySQL to power online retail applications.